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Request Info
Start by submitting a request to receive detailed information about the Liqua-Roof opportunity, including our business model, investment overview, and what it takes to become a franchise partner.
Liqua-Roof isn’t another rejuvenator or coating—it’s a fundamentally different solution. By replacing the need for full roof replacement, franchise partners gain a powerful advantage in every sales conversation.
With patented technology at the core, Liqua-Roof gives franchise partners access to a solution competitors can’t match—creating a strong, defensible position in every market you serve.
We’re not another bio-oil rejuvenator, or nano-silica coating. Liqua-Roof uses real roofing granules to rebuild shingles with the same material they’re made from. And we're the only ones doing it.
Roof replacement is one of the largest home service industries in the United States. With millions of aging roofs and rising replacement costs, homeowners are searching for smarter, more affordable alternatives.
One of the largest home improvement sectors, driven by aging homes and severe weather.
Millions of homeowners replace their roofs annually across the United States.
Roof replacement generates massive landfill waste every year.
Asphalt shingles dominate the U.S. residential roofing market.
See how Liqua-Roof owners are standing out, winning more jobs, and growing their businesses.
"As I talk to people, they just get excited, there's nothing else like it! When I talk about adding 500 to 700 pounds of granules back on their roof, they're just amazed."
"As I talk to people, they just get excited, there's nothing else like it! When I talk about adding 500 to 700 pounds of granules back on their roof, they're just amazed."
"As I talk to people, they just get excited, there's nothing else like it! When I talk about adding 500 to 700 pounds of granules back on their roof, they're just amazed."
Most restoration companies sell maintenance. Liqua-Roof delivers a true alternative to roof replacement — putting you in a completely different competitive position.
More than a franchise fee—your investment includes the tools, training, and operating runway to get started.
Your initial investment includes all essentials—equipment, training, and support—plus all the tools and resources you need to run and market your business like a Liqua-Roof pro.
Beyond your initial training, you’ll have ongoing support from our R&D, operations, and marketing teams—plus access to a comprehensive resource library to help you confidently operate and grow your Liqua-Roof business.
The Liqua-Roof training program equips you with the knowledge, skills, and confidence to operate your business successfully from day one. Through a combination of classroom learning and hands-on field training, you’ll learn how to position the Liqua-Roof solution, close jobs, and deliver high-quality results for your customers.
Access a full library of ready-to-use marketing materials—from brochures and direct mail to lawn signs, trade show displays, and branded signage.
Your initial investment includes all essentials—equipment, training, and support—plus all the tools and resources you need to run and market your business like a Liqua-Roof pro.
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From your proprietary Liqua-Roof spraying equipment, generator, air compressor, and even your starting inventory of product— your initial investment includes everything you need for your jobs.
Your initial training covers both the necessary theory and hands-on training you need to understand Liqua-Roof's value proposition and positioning and how to convey the unique benefits of our product to customers.
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Beyond your initial training, you’ll have continuous support from our R&D, operations, and marketing teams, along with a comprehensive library of resources—ensuring you have everything you need to successfully deliver Liqua-Roof to your customers.
Access a wide range of marketing tools from our easy-to-use online marketing store—order everything from direct mailers and brochures to eye-catching lawn signs, feather flags, and trade show essentials like pop-up banners. With just a few clicks, you’ll have the resources to build your brand and attract local customers.
We’ll help you establish your local presence and start generating leads from day one with a tailored launch campaign—combining Meta and Google Ads, offline marketing, and strategic planning. To keep momentum strong, we recommend reinvesting 15–20% of your revenue into ongoing marketing efforts.
You’ll have access to a full suite of professional tools to help you close deals with confidence—from brochures and social media assets to doorhangers, business cards, branded folders, vehicle wraps, and even home show booth setups.
Our proven system guides you from training to your first jobs, with the tools, equipment, and support needed to launch quickly.
Start by submitting a request to receive detailed information about the Liqua-Roof opportunity, including our business model, investment overview, and what it takes to become a franchise partner.
Connect with our team to discuss your goals, ask questions, and explore how the Liqua-Roof opportunity fits with your business objectives.
If there’s a mutual fit, we’ll review available territories and help you identify the right market to launch and grow your Liqua-Roof business.
Start your onboarding with sales and production training, including both classroom learning and hands-on preparation ahead of launch.
Officially open your territory and begin generating leads. Your first jobs will also serve as the next stage of hands-on training with support from the Liqua-Roof team.
Browse open markets across the U.S. and Canada and discover where opportunities are available.
Everything you need to know about getting started with Liqua-Roof.
The total investment to start a Liqua-Roof franchise typically ranges from $160,000 to $230,000, depending on your market size and setup. This includes your franchise fee, equipment, training, initial marketing, and startup inventory to get your business up and running.
Liqua-Roof charges a fixed royalty of 7% of gross sales. This fee supports ongoing innovation in our coatings technology, as well as access to our full support system — including business coaching, sales guidance, production expertise, and corporate support.
Your training program includes access to comprehensive online learning materials, one week of in-person sales training, and two days of hands-on production and on-site optimization support. We’ll also onboard you and work with you to develop a customized marketing launch plan. Beyond training, you’ll receive ongoing business and operational support to help you confidently launch and scale your franchise.
Roofing experience is helpful but not mandatory. Successful applicators come from:
- Roofing
- Painting/coatings
- Home improvement trades
- Sales backgrounds
We provide comprehensive training so you can deliver professional results even if you’re new to roof restoration.
Our certified applicators benefit from:
- Ongoing technical support
- Sales coaching and business development guidance
- Marketing assets and updates
- Dedicated support team for fast assistance
Liqua-Roof operates within a massive and growing market. The U.S. roofing industry alone exceeds $50 billion, with over 5 million roofs replaced each year. With millions of aging roofs and rising replacement costs, homeowners are actively seeking more affordable alternatives. At the same time, roof replacement generates over 11 million tons of waste annually, and with 75% of homes using asphalt shingles, the demand for cost-effective, sustainable solutions like Liqua-Roof continues to grow.
Yes, there are a few ongoing fees to support your business and the brand, including:
- A brand fund contribution to support national marketing efforts both online and offline
- A monthly fee for in-house digital marketing management and ad optimization
- - An optional monthly fee for lead management through our centralized, in-house call center
While job size can vary depending on the roof, most Liqua-Roof projects typically range from $6,000 to $15,000+ per job, with applicators often achieving gross margins of 50% or more. Most projects are completed in just one day with a small crew, allowing for efficient operations and strong earning potential. Because Liqua-Roof offers a cost-effective alternative to full roof replacement, homeowners see significant savings—helping you secure premium projects with attractive margins.
We recommend reinvesting 15–20% of your revenue into ongoing marketing. This keeps your sales pipeline full and helps establish your business as the go-to Liqua-Roof provider in your area.
Once your training is complete and your equipment and materials arrive, you can typically launch within 60–90 days of joining the program.
Request more information on the opportunity, investment, and available markets.
