Challenged to re-color a roof, we created something that disrupted an industry

What started as a color question quickly became a deeper exploration into how roofs are built, why they fail, and how they could perform better.

It all started with a question back in 2016...

While quoting an exterior painting project, Carmelo Marsala, founder of Spray-Net, noticed a problem: the homeowners loved their new colors—but the roof didn’t match. He asked a simple question: What if the roof color could be changed too? The answer came with conditions—no flat paint, no ongoing maintenance, and no compromises on durability.

So Carmelo and his team went to work.

Reimagining what a roof could be

Carmelo dove into how shingles are made and why they fail. He quickly realized that none of the existing roofing solutions preserve the granulated look of shingles or truly address granule loss. He imagined something completely new: a spray-applied system with real granules that looked like a factory-fresh shingle, not a painted roof. It sounded simple, but making it work was anything but.

Reimagining what a roof could be

Carmelo dove into how shingles are made and why they fail. He quickly realized that none of the existing roofing solutions preserve the granulated look of shingles or truly address granule loss. He imagined something completely new: a spray-applied system with real granules that looked like a factory-fresh shingle, not a painted roof. It sounded simple, but making it work was anything but.

Reinventing the roof wasn't easy an easy job

Countless formulas, endless tests, and repeated setbacks, getting granules to flow and perform on roofs took relentless innovation.

The roofing solution built for the future

Liqua-Roof combines innovative chemistry and a custom application system to deliver roofs that last longer, look better, and perform beyond expectation.

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90% less granule loss

Protects your roof longer by locking granules in place, virtually stopping granule loss in its tracks.

Class-4 impact resistance

Outperforms even premium Class-4 shingles, standing up to hail, debris, and extreme weather with unmatched durability.

65% cheaper than a new roof

Delivers stronger-than-new performance and the look of a brand-new roof at a fraction of the cost.

genuine granulated finish

Results in a natural, granulated finish that looks like brand-new shingles, available in a variety of different color options.

"What’s truly amazing is how it strengthens shingles by adding granulars back onto the roof’s surface, and it’s about half the cost of a new roof. It’s a brilliant, budget-friendly solution that’s tough to top!"
Phil T | Columbus, OH

Compare Liqua-Roof™ to conventional roofing solutions

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