"As I talk to people, they just get excited, there's nothing else like it! When I talk about adding 500 to 700 pounds of granules back on their roof, they're just amazed."
This isn't just another roof coating. Liqua-Roof is a resurfacing system that adds impact and wind resistance greater that exceeds that of a new roof replacement.
At less than half the cost of a full roof replacement, Liqua-Roof delivers all the protection and performance of a new roof—without the mess, delays, or disruption. For homeowners already facing or looking to prevent a major roofing expense, it’s a no-brainer.
Millions of aging roofs, storm-prone regions, and real estate transactions create an endless market for Liqua-Roof applicators.
Proprietary chemistry, patented processes and custom equipment working all together to make the magic happen means you’ll offer something competitors simply can’t match.
Roofers, coatings pros, entrepreneurs, or hands-on leaders—if you’re ready to grow a business and offer real value to homeowners, Liqua-Roof is built for you.
Your initial investment includes all essentials—equipment, training, and support—plus all the tools and resources you need to run and market your business like a Liqua-Roof pro.
Beyond your initial training, you’ll have continuous support from our R&D, operations, and marketing teams, along with a comprehensive library of resources—ensuring you have everything you need to successfully deliver Liqua-Roof to your customers.
Your initial training covers both the necessary theory and hands-on training you need to understand Liqua-Roof's value proposition and positioning and how to convey the unique benefits of our product to customers.
Access a wide range of marketing tools from our easy-to-use online marketing store—order everything from direct mailers and brochures to eye-catching lawn signs, feather flags, and trade show essentials like pop-up banners. With just a few clicks, you’ll have the resources to build your brand and attract local customers.
Your initial investment includes all essentials—equipment, training, and support—plus all the tools and resources you need to run and market your business like a Liqua-Roof pro.
From your proprietary Liqua-Roof spraying equipment, generator, air compressor, and even your starting inventory of product— your initial investment includes everything you need for your jobs.
Your initial training covers both the necessary theory and hands-on training you need to understand Liqua-Roof's value proposition and positioning and how to convey the unique benefits of our product to customers.
Beyond your initial training, you’ll have continuous support from our R&D, operations, and marketing teams, along with a comprehensive library of resources—ensuring you have everything you need to successfully deliver Liqua-Roof to your customers.
Access a wide range of marketing tools from our easy-to-use online marketing store—order everything from direct mailers and brochures to eye-catching lawn signs, feather flags, and trade show essentials like pop-up banners. With just a few clicks, you’ll have the resources to build your brand and attract local customers.
We’ll help you establish your local presence and start generating leads from day one with a tailored launch campaign—combining Meta and Google Ads, offline marketing, and strategic planning. To keep momentum strong, we recommend reinvesting 15–20% of your revenue into ongoing marketing efforts.
You’ll have access to a full suite of professional tools to help you close deals with confidence—from brochures and social media assets to doorhangers, business cards, branded folders, vehicle wraps, and even home show booth setups.
See how the Liqua-Roof business opportunity stacks up against a typical franchise—without the fees, restrictions, or ongoing revenue cuts.
Your $125K investment includes not just equipment and training, but your first year of operating costs. It’s a complete, turnkey setup built for long-term growth
From customer reactions to business growth, hear how Liqua-Roof is making a real impact in local markets.
"As I talk to people, they just get excited, there's nothing else like it! When I talk about adding 500 to 700 pounds of granules back on their roof, they're just amazed."
"When I first heard of it, I thought, I'm gonna wanna be a part of that because when's the last time you saw something truly disrupt the home renovation market?"
"It's literally putting on a brand-new roof through our patented machine & coating. It's incredible!"
Our process is thorough yet efficient, allowing you to launch and deliver Liqua-Roof services in as little as 60 to 90 days.
Fill out the form at the bottom of this page to speak with a member of our team. We’ll go through your initial questions and send you additional information about the Liqua-Roof partnership opportunity.
Next, we’ll go through your available territory options and discuss your business objectives.
Once we decide that we’re the right fit for each other, you can officially start training!
The total initial investment starts at $125,000, which includes:
- $40,000 Initial Investment: included $30,000 product credit for your first jobs; and $10,000 comprehensive sales & production training.
- $40,000 Marketing Package: includes digital campaigns, print materials, vehicle wraps, and local promotions.
- $15,000 Sales & Marketing Materials: includes brochures, pitch decks, home show booth, feather flags, lawn signs, before/after portfolios, digital content for social media and more!
- $30,000 Equipment Package: includes professional spray equipment, prep tools, and safety gear.
Ongoing costs are minimal and mainly include website hosting/maintenance and optional marketing management services.
No. LiquaRoof charges no royalties on your sales.
Your $10,000 training fee covers:
- Sales techniques to pitch Liqua-Roof effectively
- Technical training on the Liqua-Roof application process
- Troubleshooting and quality control practices
- Business operations guidance
Training is hands-on and designed to help you hit the ground running.
Roofing experience is helpful but not mandatory. Successful applicators come from:
- Roofing
- Painting/coatings
- Home improvement trades
- Sales backgrounds
We provide comprehensive training so you can deliver professional results even if you’re new to roof restoration.
Our certified applicators benefit from:
- Ongoing technical support
- Sales coaching and business development guidance
- Marketing assets and updates
- Dedicated support team for fast assistance
Our certified applicators benefit from:
- Ongoing technical support
- Sales coaching and business development guidance
- Marketing assets and updates
- Dedicated support team for fast assistance
Yes, but they’re low:
- Monthly website hosting & maintenance fees for your personalized page
- Optional digital ad management if you prefer us to run your local campaigns
- Optional call center fees
- Average Job Size: While it varies by roof size, Liqua-Roof projects often range from $6,000 to $15,000+ per job.
- Gross Margins: Liqua-Roof applicators typically achieve gross margins over 50%.
- Speed & Efficiency: Most jobs are completed in one day with a crew of just 3 people.
Because Liqua-Roof is about 40–50% of the cost of a full roof replacement, homeowners get significant savings—and you secure premium projects with strong profit margins.
We recommend reinvesting 15–20% of your revenue into ongoing marketing. This keeps your sales pipeline full and helps establish your business as the go-to Liqua-Roof provider in your area.
Once your training is complete and your equipment and materials arrive, you can typically launch within 60–90 days of joining the program.
Send us your information and a member of our team will be in touch to schedule an intro call.