BECOME AN APPLICATOR

Transform roofs, transform your business

Liqua-Roof is the patented roof coating & resurfacing solution that fortifies and re-builds shingles with new granules, eliminating the need to re-roof.
WHY LIQUA-ROOF

Give homeowners the smarter solution they're looking for

Patented Technology

This isn't just another roof coating. Liqua-Roof is a resurfacing system that adds impact and wind resistance greater that exceeds that of a new roof replacement.

Cost-Effective

At less than half the cost of a full roof replacement, Liqua-Roof delivers all the protection and performance of a new roof—without the mess, delays, or disruption. For homeowners already facing or looking to prevent a major roofing expense, it’s a no-brainer.

High-Demand

Millions of aging roofs, storm-prone regions, and real estate transactions create an endless market for Liqua-Roof applicators.

No Direct Competition

Proprietary chemistry, patented processes and custom equipment working all together to make the magic happen means you’ll offer something competitors simply can’t match.

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The ideal Liqua-Roof applicator

Roofers, coatings pros, entrepreneurs, or hands-on leaders—if you’re ready to grow a business and offer real value to homeowners, Liqua-Roof is built for you.

Empower
Roofing contractors ready to expand their business and offer a cheaper alternative to the more cost sensitive customers
Painting or coatings professionals seeking new revenue streams
Hand-on entrepreneurs who are comfortable managing crews who want to run a proven, innovative business
Sales-focused business owners ready to grow
Empower
TURN-KEY SOLUTION

Everything you need to ramp up and thrive

Your initial investment includes all essentials—equipment, training, and support—plus all the tools and resources you need to run and market your business like a Liqua-Roof pro.

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EQUIPMENT
TRAINING
SUPPORT
MARKETING

The custom equipment you need to hit the ground running

From your proprietary Liqua-Roof spraying equipment, generator,  air compressor, and even your starting inventory of product— your initial investment includes everything you need for your jobs.

Incudes

Unlike traditional franchise models, certified partners pay no royalties on their jobs and benefit from offering Liqua-Roof's patented solution and leveraging branding material for a low annual flat fee of $5k.

Use your existing trucks and trailers  

Save on upfront costs by leveraging your business’s existing trucks and trailers and simply customizing them by using Liqua-Roof branding collateral.  

Support that grows with your business

Beyond your initial training, you’ll have continuous support from our R&D, operations, and marketing teams, along with a comprehensive library of resources—ensuring you have everything you need to successfully deliver Liqua-Roof to your customers.

Technical product support
Operations & production support
Marketing support
Integrated learning and support material

Master the system, sell and deliver the value

Your initial training covers both the necessary theory and hands-on training you need to understand Liqua-Roof's value proposition and positioning and how to convey the unique benefits of our product to customers.

Sales Training & Coaching
Hands-On Production Training
Obtain Certification

All your essential marketing materials at your fingertips

Access a wide range of marketing tools from our easy-to-use online marketing store—order everything from direct mailers and brochures to eye-catching lawn signs, feather flags, and trade show essentials like pop-up banners. With just a few clicks, you’ll have the resources to build your brand and attract local customers.

Initial Marketing Campaign
We’ll help you establish your local presence and start generating leads from day one with a tailored launch campaign—combining Meta and Google Ads, offline marketing, and strategic planning. To keep momentum strong, we recommend reinvesting 15–20% of your revenue into ongoing marketing efforts.
Marketing & Sales Kit
You’ll have access to a full suite of professional tools to help you close deals with confidence—from brochures and social media assets to doorhangers, business cards, branded folders, vehicle wraps, and even home show booth setups.
TURN-KEY OPPORTUNITY

Everything you need to ramp up and thrive

Your initial investment includes all essentials—equipment, training, and support—plus all the tools and resources you need to run and market your business like a Liqua-Roof pro.

Equipment

From your proprietary Liqua-Roof spraying equipment, generator,  air compressor, and even your starting inventory of product— your initial investment includes everything you need for your jobs.

Training

Your initial training covers both the necessary theory and hands-on training you need to understand Liqua-Roof's value proposition and positioning and how to convey the unique benefits of our product to customers.

Sales training and coaching
Hands-on production training
Obtain certification
Support

Beyond your initial training, you’ll have continuous support from our R&D, operations, and marketing teams, along with a comprehensive library of resources—ensuring you have everything you need to successfully deliver Liqua-Roof to your customers.

Technical product support
Operations & production support
Marketing support
Integrated learning and support material
Marketing

Access a wide range of marketing tools from our easy-to-use online marketing store—order everything from direct mailers and brochures to eye-catching lawn signs, feather flags, and trade show essentials like pop-up banners. With just a few clicks, you’ll have the resources to build your brand and attract local customers.

Initial Marketing Campaign

We’ll help you establish your local presence and start generating leads from day one with a tailored launch campaign—combining Meta and Google Ads, offline marketing, and strategic planning. To keep momentum strong, we recommend reinvesting 15–20% of your revenue into ongoing marketing efforts.

Marketing & Sales Kit

You’ll have access to a full suite of professional tools to help you close deals with confidence—from brochures and social media assets to doorhangers, business cards, branded folders, vehicle wraps, and even home show booth setups.

UNIQUE  BUSINESS  OPPORTUNITY
PATENTED
INNOVATIVE
GAME-CHANGING
THE LIQUA-ROOF DIFFERENCE

More freedom, less overhead, zero royalties

See how the Liqua-Roof business opportunity stacks up against a typical franchise—without the fees, restrictions, or ongoing revenue cuts.

TYPICAL FRANCHISE
Franchisee fee
$0
$20,000 - $100,00
Royalties
$0
5-10%
of revenue
Proprietary product
Minimum product purchase
Credits included
Training included
Marketing support

Join the future of roofing

Deliver an innovative roofing solution and grow a profitable business

Request Info
THE INVESTMENT

How much does it cost to become a Liqua-Roof applicator?

Your $125K investment includes not just equipment and training, but your first year of operating costs. It’s a complete, turnkey setup built for long-term growth

Initial product inventory
$30,000
Equipment package
$30,000
Initial marketing campaigns
$40,000
Sales & marketing kit
$15,000
Training
$10,000
Total Investment
$125,000
how it works

How to become a certified applicator

Our process is thorough yet efficient, allowing you to launch and deliver Liqua-Roof services in as little as 60 to 90 days.

01

Speak to our team

Fill out the form at the bottom of this page to speak with a member of our team. We’ll go through your initial questions and send you additional information about the Liqua-Roof partnership opportunity.  

02

Secure your territory

Next, we’ll go through your available territory options and discuss your business objectives.

03

Complete training

Once we decide that we’re the right fit for each other, you can officially start training!

FAQs

FAQs about becoming an authorized dealer

How much does it cost to become a LiquaRoof Certified Applicator?

The total initial investment starts at $125,000, which includes:

- $40,000 Initial Investment: included $30,000 product credit for your first jobs; and $10,000 comprehensive sales & production training.

- $40,000 Marketing Package: includes digital campaigns, print materials, vehicle wraps, and local promotions.

- $15,000 Sales & Marketing Materials: includes brochures, pitch decks, home show booth, feather flags, lawn signs, before/after portfolios, digital content for social media and more!

- $30,000 Equipment Package: includes professional spray equipment, prep tools, and safety gear.

Ongoing costs are minimal and mainly include website hosting/maintenance and optional marketing management services.

Do I have to pay royalties?

No. LiquaRoof charges no royalties on your sales.

What’s included in the training?

Your $10,000 training fee covers:

- Sales techniques to pitch Liqua-Roof effectively
- Technical training on the Liqua-Roof application process
- Troubleshooting and quality control practices
- Business operations guidance

Training is hands-on and designed to help you hit the ground running.

Do I need experience in roofing to become an applicator?

Roofing experience is helpful but not mandatory. Successful applicators come from:

- Roofing
- Painting/coatings
- Home improvement trades
- Sales backgrounds

We provide comprehensive training so you can deliver professional results even if you’re new to roof restoration.

What support do I get as an applicator?

Our certified applicators benefit from:

- Ongoing technical support
- Sales coaching and business development guidance
- Marketing assets and updates
- Dedicated support team for fast assistance

How big is the market for Liqua-Roof?

Our certified applicators benefit from:

- Ongoing technical support
- Sales coaching and business development guidance
- Marketing assets and updates
- Dedicated support team for fast assistance

Are there ongoing fees?

Yes, but they’re low:

- Monthly website hosting & maintenance fees for your personalized page
- Optional digital ad management if you prefer us to run your local campaigns
- Optional call center fees

What’s the average job size and profit potential?

- Average Job Size: While it varies by roof size, Liqua-Roof projects often range from $6,000 to $15,000+ per job.

- Gross Margins: Liqua-Roof applicators typically achieve gross margins over 50%.

- Speed & Efficiency: Most jobs are completed in one day with a crew of just 3 people.

Because Liqua-Roof is about 40–50% of the cost of a full roof replacement, homeowners get significant savings—and you secure premium projects with strong profit margins.

What’s the recommended marketing budget after launch?

We recommend reinvesting 15–20% of your revenue into ongoing marketing. This keeps your sales pipeline full and helps establish your business as the go-to Liqua-Roof provider in your area.

How quickly can I start offering Liqua-Roof services?

Once your training is complete and your equipment and materials arrive, you can typically launch within 60–90 days of joining the program.

BECOME A CERTIFIED APPLICATOR

Request Info

Send us your information and a member of our team will be in touch to schedule an intro call.

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