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Start by submitting a request to receive detailed information about the Liqua-Roof opportunity, including our business model, investment overview, and what it takes to become a franchise partner.
- John L, Former Roofer & Liqua-Roof Owner
Own the future of roofing by launching Liqua-Roof's patented resurfacing system in your market.
Liqua-Roof isn’t another rejuvenator or coating—it’s a fundamentally different solution. By replacing the need for full roof replacement, franchise owners gain a powerful advantage in every sales conversation.
With patented technology at the core, Liqua-Roof gives franchise owners access to a solution competitors can’t match—creating a strong, defensible position in every market you serve.
We’re not another bio-oil rejuvenator, or nano-silica coating. Liqua-Roof uses real roofing granules to rebuild shingles with the same material they’re made from. And we're the only ones doing it.
Roof replacement is one of the largest home service industries in the United States. With millions of aging roofs and rising replacement costs, homeowners are searching for smarter, more affordable alternatives.
One of the largest home improvement sectors, driven by aging homes and severe weather.
Millions of homeowners replace their roofs annually across the United States.
Roof replacement generates massive landfill waste every year.
Asphalt shingles dominate the U.S. residential roofing market.
See how Liqua-Roof owners are standing out, winning more jobs, and growing their businesses.
"We worked in real estate, and the price to re-do roofs was such a hit to our bottom line. We wanted a way to put granules back onto shingles, and found Liqua-Roof. We immediately purchased the franchise in Pittsburgh!"
"As I talk to people, they just get excited, there's nothing else like it! When I talk about adding 500 to 700 pounds of granules back on their roof, they're just amazed."
Most restoration companies sell maintenance. Liqua-Roof delivers a true alternative to roof replacement — putting you in a completely different competitive position.
More than a franchise fee—your investment includes the tools, training, and operating runway to get started.
Your initial investment includes all essentials—equipment, training, and support—plus all the tools and resources you need to run and market your business like a Liqua-Roof pro.
Access a full library of ready-to-use marketing materials—from brochures and direct mail to lawn signs, trade show displays, and branded signage.
Our fully in-house call center ensures every lead is handled quickly and professionally from the first touch. From rapid response and lead qualification to nurturing and booking appointments directly into your calendar using our smart scheduling system, we help you convert more opportunities while keeping your pipeline full.
Your Liqua-Roof journey starts with a comprehensive training program to launch with confidence. You’ll learn both the system and sales approach through classroom and hands-on field training—backed by ongoing support from our R&D, operations, and marketing teams to help you grow and deliver exceptional results.
Access a full library of ready-to-use marketing materials—from brochures and direct mail to lawn signs, trade show displays, and branded signage.
A tailored launch campaign combining digital advertising, offline marketing, and strategic planning to start generating leads in your market.
Professional marketing and sales tools including brochures, door hangers, sample boards, vehicle wraps, and home show displays.
Your Liqua-Roof journey starts with a comprehensive training program to launch with confidence. You’ll learn both the system and sales approach through classroom and hands-on field training—backed by ongoing support from our R&D, operations, and marketing teams to help you grow and deliver exceptional results.
Our fully in-house call center ensures every lead is handled quickly and professionally from the first touch. From rapid response and lead qualification to nurturing and booking appointments directly into your calendar using our smart scheduling system, we help you convert more opportunities while keeping your pipeline full.
Your initial investment includes the full Liqua-Roof operating system—proprietary spray equipment, generator, air compressor, and starting product inventory—giving you everything you need to start completing jobs and generating revenue from day one.
Our proven system guides you from training to your first jobs, with the tools, equipment, and support needed to launch quickly.
Start by submitting a request to receive detailed information about the Liqua-Roof opportunity, including our business model, investment overview, and what it takes to become a franchise partner.
Connect with our team to discuss your goals, ask questions, and explore how the Liqua-Roof opportunity fits with your business objectives.
If there’s a mutual fit, we’ll review available territories and help you identify the right market to launch and grow your Liqua-Roof business.
Start your onboarding with sales and production training, including both classroom learning and hands-on preparation ahead of launch.
Officially open your territory and begin generating leads. Your first jobs will also serve as the next stage of hands-on training with support from the Liqua-Roof team.
Browse open markets across the U.S. and Canada and discover where opportunities are available.
Everything you need to know about getting started with Liqua-Roof.
The total investment to start a Liqua-Roof franchise typically ranges from $197,500 to $299,000, depending on the number of territories and how aggressively you want to grow. This includes your franchise fee, equipment, training, initial marketing, as well as startup inventory and cashflow. Everything you need to launch is covered.
Not at all — and this is probably the most important distinction to understand before evaluating Liqua-Roof as a business opportunity.
Rejuvenators apply a bio-based oil (or some variation of this) to aging shingles to restore some flexibility. It's a temporary treatment that needs to be reapplied every few years, and it does nothing about the real problem: granule loss. Once your shingles lose their granules, the asphalt underneath is exposed — and no treatment can fix that.
Liqua-Roof is a resurfacing system. Using patented Granulock Technology, we apply a new granule layer directly onto the shingle surface, mechanically bonded with a proprietary resin blend that holds granules far more securely than the original manufacturing process. The result looks and performs like a new roof — without the tear-off, the waste, or the cost.
The difference in outcomes is significant. ASTM testing shows uncoated shingles lose over 1.26 grams of granules and fail wind resistance tests in 11 seconds. Liqua-Roof shingles lose just 0.13 grams and hold up under 110mph winds for over 5 minutes. That's not a refresh — that's a structural upgrade.
Rejuvenators are a band-aid. Liqua-Roof is a replacement alternative — done in a day, backed by a 15-year warranty, at roughly half the cost of a new roof.
Your training program includes comprehensive online learning materials and 3 weeks of online training, including the development of a customized marketing launch plan for your territory.
Once you start booking roof assessments, we come out for an in-person sales training to help you close your first jobs. When you've built a backlog of work, we return for an in-person production training in your territory. From there, we schedule an on-site optimization visit to fine-tune your operation.
Beyond initial training, you'll receive ongoing business and operational support — plus access to our AI assistant, which is connected to all of our learning materials so you and your team can get answers instantly, 24/7.
No roofing experience required. We're looking for operators and leaders — people who can build and run a team, drive sales, and grow a business. We give you everything you need to train your crew and run production at a high level, so you can stay focused on scaling.
From day one, you have a dedicated call center booking roof assessments on your behalf — so you're focused on closing jobs, not chasing leads. Beyond that, you get ongoing technical support, sales coaching, business development guidance, marketing assets, and digital marketing management.
You'll also have access to our AI assistant for instant answers around the clock, and a network of fellow franchise owners who are active, collaborative, and invested in each other's success. That's one of the real advantages of joining a franchise system — you're in business for yourself, but never by yourself.
The U.S. roofing industry exceeds $50 billion, with over 5 million roofs replaced every year. Replacement costs are rising, roofing waste is at an all-time high, and homeowners are actively looking for better options. With 75% of homes running on asphalt shingles, the addressable market for a cost-effective, proven alternative like Liqua-Roof is enormous — and largely untapped.
Yes. Franchise owners contribute to a brand fund that supports national marketing efforts, both online and offline. Those pooled dollars allow us to continuously improve our marketing assets and create value at a scale no individual franchisee could achieve on their own.
Most Liqua-Roof projects come in at roughly half the cost of a full roof replacement — sometimes less. With the average roof replacement running $10,000 to $15,000, you're offering homeowners a compelling alternative at a price point that's easy to say yes to. Jobs are typically completed in a single day with a small crew, and because this is a mobile service business with no storefront, overhead stays low. Fast turnaround and strong margins make this a model built for volume and profitability.
Depending on seasonality in your area, most franchisees can be up and running within 60 to 90 days of being awarded their territory.
Request more information on the opportunity, investment, and available markets.